Smart Triggers

Workflows that react to what the lead actually does

When this happens, do that. Build the rules once and Hawcus handles the routing, the reminders and the messages on its own.

Included in the single Hawcus plan at Rs 4,999 a month. No feature tiers.

WhenLead asks about pricing
ThenSend the quote template and raise a task for the owner
WhenDeal value over Rs 50,000
ThenAssign to a senior rep and flag it on the board
WhenNo activity for 3 days
ThenNudge the lead and alert the manager
WhenLead replies to a sequence
ThenStop the sequence and hand it to the rep

When this happens, do that

Rules beat reminders

Every sales process has unwritten rules. High-value enquiries go to the senior rep. Anyone who asks about pricing gets the quote within the hour. Nobody sits untouched for three days.

Unwritten rules only work when everyone is having a good week. Written as triggers, they hold on the bad weeks too, which is exactly when deals get dropped.

Instant Rule execution The moment the signal fires
Any Number of conditions Combine signals however you need
0 Deals dropped on a busy day The rules do not get busy
How it works

Live in an afternoon

  1. 01

    Pick the signal

    A reply, a keyword, a stage change, a value threshold, a period of silence or a form submission.

  2. 02

    Choose what happens

    Send a message, assign an owner, change stage, raise a task, notify a manager, or several at once.

  3. 03

    Let it hold the line

    The rule runs the same way on a quiet Tuesday and on the busiest day of the quarter.

What you get

Why teams turn this on first

Route by value automatically

Big enquiries reach your best closer without anyone having to notice them first.

Silence is a signal

A lead going quiet fires a rule rather than waiting for someone to spot the gap.

Keyword-aware replies

Ask about price, delivery or availability and the right response goes out immediately.

Managers hear about it early

Alerts fire while a stalled deal is still recoverable, not at the month-end review.

Questions

Smart Triggers, answered

What can fire a trigger?

A reply, a keyword in a message, a stage change, a value threshold, a form submission, a missed call or a set period of inactivity.

What can a trigger do?

Send a message, assign or reassign an owner, change stage, raise a task, add a tag, notify a manager, or any combination of those.

Can a lead get caught in two rules?

Rules run in the order you set, and you can stop later ones from firing once a match is found, so nobody receives contradictory messages.

Do I need technical knowledge?

No. Triggers are built by picking a condition and an action from a list. If you can describe the rule out loud, you can build it.

The difference

Why teams pick Hawcus over other sales tools

PPriya V

Hi, saw your ad. Is this available in Coimbatore?

Hi Priya, yes it is. I can walk you through it today if that helps.

Perfect, please do.

Answered in
First reply9 seconds
QualifiedAutomatically
AssignedRavi Kumar
StatusHot lead

A reply goes out before the lead closes the tab

Never let a warm lead go cold

Most enquiries die waiting for a first reply. Hawcus answers the moment one arrives, day or night.

  • A reply goes out within seconds of the enquiry
  • Leads are qualified against rules you set yourself
  • Anyone worth calling reaches the right rep straight away
Result Nothing sits unanswered, and your team spends its day on the leads worth having.
  1. Day 0 Enquiry answeredAutomatic, within seconds
  2. Day 2 Rep checks inPrompted, not remembered
  3. Day 5 Quiet lead nudgedSequence keeps running
  4. Replied Sequence stopsThe rep takes over

The cadence runs whether anyone remembers it or not

Close faster without chasing anyone

Follow-ups run on their own, so nobody has to keep a mental list of who to call back.

  • Each message fires at the stage it belongs to
  • Leads who go quiet get a nudge without being asked
  • Every reply is logged, and reps step in only when it matters
Result More replies, quicker decisions, and far less chasing.
New12
PPriya V
KKarthik R
MMeena S
Contacted8
AArun T
SSangeetha
Qualified5
DDinesh K
Won3
PPrakash M

Chats, calls and stages on one board

Run the whole pipeline from one screen

Chats, calls, notes and stages live together instead of being spread across four tools.

  • See stage, value and history while you are still typing
  • Log a call or move a deal without leaving the conversation
  • Saved replies and reminders keep everything moving
Result More control, cleaner tracking, and a smoother close.

See Smart Triggers on your own pipeline

A 15-minute walkthrough with your leads, your stages and your number. No slides.